Approach
How we work, what we ask of you, and what you have when we're done.
One team from strategy to launch
The people who decide what the site should say are the people who design it and build it. Nothing is lost in a handoff between agencies.
Real options, then a decision
You see several genuinely different directions as working pages, pick one or combine them deliberately, and then we stop exploring and build.
You see the working thing
Reviews happen on the real site, on your own phone and computer. If something feels wrong, you can point at it.
Built for the people who run it
Your staff update hours, people, services and news in a plain admin. The phone number is stored once and every page uses it.
Only what's true
No invented statistics, awards or testimonials, on your site or ours.
How a project runs
- 1 / 4
Listen
We learn the organization, its audiences and what it needs people to understand. Most of this is conversation, plus a look at everything you already have.
- 2 / 4
Decide
Positioning, site structure and a design direction. You choose between real options, shown as working pages.
- 3 / 4
Make
Design and build happen together. You review the working site on your own phone and computer, not pictures of it.
- 4 / 4
Run
Launch, then keep it right. Your staff edit content in the admin; changes go live through a deploy you can roll back.
Both sides of the table
What we need from you
- One person who can make decisions
- Whatever you already have: logo files, photos, documents, the old site
- Access to your domain and email accounts when it's time to launch
- Honest reactions at each review
What you have at the end
- The live site, and an admin your staff can use
- The source code in your own account
- A deploy you can roll back
- Written notes on how everything fits together